Writing for Wine
From Grape to Glass
Are you releasing a new wine? Do you have an event to publicize? A product or service to announce?
A press release can get the word out to the media. An effective press release can also attract the attention of social media users, who may forward the information to their online friends.
I have written hundereds of press releases, following guidelines of the Associated Press Stylebook, the standard rule book for journalists. Our friends often refer to us as "The Grammar Police," because we know where all the "i's" should be dotted and the "t's" crossed.